The Advent of Social Media


Humans are known as the social animals, one of the primary need of human is to communicate and socialize with other fellow humans. The social networking between the human beings dates 100,000 years back. The historical evidences suggest that the early humans may have formed their own version of social networking.

Human Social Interations Stone Age.(Image Courtesy: Wikipedia)

So how did the social networking version of today start existing? It’s the advent of internet in the early 1980’s along with the mainstreaming of world wide web that provided us the ideal medium of social networking through social media.
www – world wide web, a web in the true sense, with almost more than half of the population entangled in it. Some of the earlier social media platforms include Friendster, LinkedIn, MySpace, Orkut to name a few.


Friendster launched in 2002, promoted the idea that people who have truly common bonds can lead to a truly enriched online experience. Unfortunately after a fair share of technical glitches, Friendster suffered from a deep loss of fortune thus forcing it to abandon its social media platform and now is limited to just an online gaming site.

Another social media platform LinkedIn launched just a year later in 2003, decided to take a serious and sober approach to the social media phenomenon. Unlike other social media platforms, LinkedIn decided to be a networking resource to business professionals looking forward to connecting with other professionals. In fact Oracle’s Chief Financial officer, Jeff E, was head hunted for his job via his LinkedIn profile. The popularity of this network can be determined from the statistics that suggest a new member joins LinkedIn every second.

The major breakthrough of the social media can be considered the launch of Facebook in 2004. Considered initially as a college social website, it was later spread for public use. Today Facebook boasts of more than 500 million users. If Facebook was a country it would have been the third most populated country in the world. Mark Zukerberg’s smart and innovative moves helped Facebook to mark supreme reign on social media platform. The open API was a boon for all the third party app developers that helped them create apps that worked within Facebook itself. At one point of time, Facebook had so many apps that it created a Facebook store to display them all. Another reason for Facebook’s success is the ‘Like’ button (now reactions) which broke free from the bounds of the site and started appearing all over the internet.

Another popular social media platform, Twitter, was launched in 2006. It was a micro blogging site similar to texting which has now grown into a platform for revolution. For brands, it is a PR tool, customer service module and a branding powerhouse. Today India is the third most tweeting country in the world.

Another reason for the popularity of the social media can be dedicated to the growing popularity of smartphones, tablets etc. The handy accessory with all the features of the desktop has helped in adding the fuel to the ever growing social media fire. Some social media platforms like Snapchat and instagram are based entirely on mobile computing.

Social media marketing service companies use multiple social networking platforms because of the following.

Facebook, Twitter, YouTube, LinkedIn and Instagram are among the top 5 social media platforms.

There are more than 100 million active users currently accessing Facebook through their mobile devices.

Twitter gets more than 300,000 new users every day.

YouTube receives more than 2 billion viewers per day.

7 out of 10 Internet users in India watch at least one video on YouTube daily

The above statistics are the reason why businesses are diverting their marketing budgets from offline channels to online channels through Digital Marketing companies who are experts at Social Media Marketing services, Pay per click (ppc) marketing services and Search engine optimization(seo) services.

We have moved through the stone age, the industrial age, the digital age, the information age, we are now in the social age, where our lives and businesses are being shared and communicated via social media and social networks. With this wide spread reach of social media platforms today, they can be considered as the next ‘it’ thing for all the new business to reach out to netizens of every country. Today the social media platform serves as commercialized mass information and entertainment juggernaut which when used to one’s advantage provides the strongest and most effective marketing tool whose influence can be seen in each and every corner of the world with a widespread reach among all the age groups. Beginning with the “Mammoths Social Network” back in the caveman days, social networking has evolved throughout the ages to the use of electronic platforms we have today. We are social creatures and we continue to network socially, it’s just the platform we are using to facilitate this networking that has changed. Social networking has been around since the dawn of time and we will continue to embrace social media as it evolves.

Image credits : Selected by freepik